Tom Berquist

Executive Vice President of Marketing and Cooperative Affairs , BECU


Tom is passionate about the cooperative model and how it can be applied to create innovative solutions to help members and improve society. Tom joined BECU in 1994 and has over 30 years of retail financial services industry experience.  He currently leads BECU’s Marketing and Cooperative Affairs teams, overseeing marketing, brand, digital marketing and analytics, communications, cooperative and community affairs, member financial health programs and affinity relationships. At BECU, Tom has championed collaborative efforts within the Credit Union system, such as sponsorship of BizKid programming, support and funding to more than a dozen low-income credit unions, establishing BECU’s partnership with Express Credit Union, and helping create the Evergreen Impact Housing Fund. Over the course of his career, Tom has held a variety of senior branding, marketing, and product management roles, and has led cooperative strategy efforts at the executive and board levels.  Prior to BECU, Tom started his retail financial services career with Bank of America/Seafirst. Tom currently serves on the boards of Housing Hope, Member Loyalty Group, Business Impact Northwest, and the Go West Foundation. Tom is a Northwest native and holds a B.A. in Business from the University of Washington and an MBA from Seattle University.