{"id":4250,"date":"2016-12-30T03:45:21","date_gmt":"2016-12-30T03:45:21","guid":{"rendered":"https:\/\/jsis.washington.edu\/southasia\/?p=4250"},"modified":"2017-04-19T23:10:08","modified_gmt":"2017-04-19T23:10:08","slug":"untruthful-advertisements","status":"publish","type":"post","link":"https:\/\/jsis.washington.edu\/southasia\/news\/untruthful-advertisements\/","title":{"rendered":"Untruthful Advertisements"},"content":{"rendered":"

Imperialism and the Creation of Tea Drinkers in British India<\/strong><\/p>\n

A lecture by Erika Rappaport<\/p>\n

On November 18, professor of history at UC Santa Barbara\u00a0Erika Rappaport delivered a talk on the creation of tea drinkers in India. \u00a0Through the course of her talk, Rappaport sought to show how tea, so ubiquitous today in South Asian culture,\u00a0was advertised through an active imperial campaign to produce tea as well as tea-drinkers. This had both economic and cultural advantages for the imperial project\u2013 by creating a nation of tea drinkers, not only could this be the source of \u2018the material salvation\u2019 of the British industry, it also contributed to the \u2018Anglicization\u2019 of the locals.<\/p>\n

Rappaport talked about the institutionalized nature of the entire endeavor, focusing on the creation of organizations such as the Indian Tea Association, which was created in 1881. A public sphere for tea consumption was created, and tea was advertised as \u2018healthy\u2019 and \u2018civilizing,\u2019 in contrast to opium and other popular drugs.<\/p>\n

Although the campaign saw great success, it didn\u2019t go unchallenged. The 1930s saw widespread demonstrations against public tea stalls and exhibits. Gandhi wrote an essay on the evils of advertisement and singled out tea in particular. Rappaport went on to say how this experience was one that helped India understand consumerism and capitalism, and taught it to organize resistance against British ideological\/cultural\/economic regimes. By the late 1930s, however, the Indians no longer rejected tea but had made it their own.<\/p>\n

The talk was followed by a Q&A session.<\/p>\n","protected":false},"excerpt":{"rendered":"

Imperialism and the Creation of Tea Drinkers in British India A lecture by Erika Rappaport On November 18, professor of history at UC Santa Barbara\u00a0Erika Rappaport delivered a talk on the creation of tea drinkers in India. \u00a0Through the course of her talk, Rappaport sought to show how tea, so ubiquitous today in South Asian<\/p>\n

Read more<\/a><\/div>\n","protected":false},"author":507,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3,1],"tags":[],"class_list":["post-4250","post","type-post","status-publish","format-standard","hentry","category-news","category-uncategorized"],"acf":[],"yoast_head":"\nUntruthful Advertisements - South Asia Center<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jsis.washington.edu\/southasia\/news\/untruthful-advertisements\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Untruthful Advertisements - South Asia Center\" \/>\n<meta property=\"og:description\" content=\"Imperialism and the Creation of Tea Drinkers in British India A lecture by Erika Rappaport On November 18, professor of history at UC Santa Barbara\u00a0Erika Rappaport delivered a talk on the creation of tea drinkers in India. \u00a0Through the course of her talk, Rappaport sought to show how tea, so ubiquitous today in South Asian\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jsis.washington.edu\/southasia\/news\/untruthful-advertisements\/\" \/>\n<meta property=\"og:site_name\" content=\"South Asia Center\" \/>\n<meta property=\"article:published_time\" content=\"2016-12-30T03:45:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-04-19T23:10:08+00:00\" \/>\n<meta name=\"author\" content=\"khans1\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"khans1\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/jsis.washington.edu\/southasia\/news\/untruthful-advertisements\/\",\"url\":\"https:\/\/jsis.washington.edu\/southasia\/news\/untruthful-advertisements\/\",\"name\":\"Untruthful Advertisements - South Asia Center\",\"isPartOf\":{\"@id\":\"https:\/\/jsis.washington.edu\/southasia\/#website\"},\"datePublished\":\"2016-12-30T03:45:21+00:00\",\"dateModified\":\"2017-04-19T23:10:08+00:00\",\"author\":{\"@id\":\"https:\/\/jsis.washington.edu\/southasia\/#\/schema\/person\/51033bdec156ebd1bb77a0325984ba9c\"},\"breadcrumb\":{\"@id\":\"https:\/\/jsis.washington.edu\/southasia\/news\/untruthful-advertisements\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/jsis.washington.edu\/southasia\/news\/untruthful-advertisements\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/jsis.washington.edu\/southasia\/news\/untruthful-advertisements\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/jsis.washington.edu\/southasia\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Untruthful Advertisements\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/jsis.washington.edu\/southasia\/#website\",\"url\":\"https:\/\/jsis.washington.edu\/southasia\/\",\"name\":\"South Asia Center\",\"description\":\"Just another The Henry M. 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