Communications

Best Practices

UW Monthly Message Themes (2017-2018)

 

Month Theme Notable Strategic Considerations
July Proven Impact

#UWDiscovers

August Our Public Promise=

#UWServes

September Leading-Edge Student Experience

#HuskyExperience

Lead-up to first month of school
October Innovation Mindset

#UWInnovates

Annual President’s Address
November Be Boundless

#BeBoundless

Celebrating the first year of the public phase of the campaign and what philanthropy makes possible
December Best of UW 2017

#BestofUW

Celebration of 2017 student, faculty, staff and alumni accomplishments
January Our Public Promise

#UWserves

Start of 2018 legislative session
February Proven Impact

#UWDiscovers

March Innovation Mindset

#UWInnovates

April Leading-Edge Student Experience

#HuskyExperience

 

Supports yield campaign prior to May 1 undergraduate decision deadline
May Be Boundless

#BeBoundless

Campaign-related theme highlighting what philanthropy makes possible
June Best of UW 2017-18

#BestofUW

Celebration of the previous academic year