{"id":11608,"date":"2017-04-11T21:41:21","date_gmt":"2017-04-11T21:41:21","guid":{"rendered":"https:\/\/jsis.washington.edu\/ellisoncenter\/?p=11608"},"modified":"2017-04-17T18:25:52","modified_gmt":"2017-04-17T18:25:52","slug":"bollywood-bolsheviks-exhibit-explores-indo-soviet-cultural-ties-legacy-film-literature-exchange","status":"publish","type":"post","link":"https:\/\/jsis.washington.edu\/ellisoncenter\/news\/bollywood-bolsheviks-exhibit-explores-indo-soviet-cultural-ties-legacy-film-literature-exchange\/","title":{"rendered":"&#8216;Bollywood and Bolsheviks&#8217; Exhibit Explores Indo-Soviet Cultural Ties and the Legacy of Film and Literature Exchange"},"content":{"rendered":"<p><em><a href=\"https:\/\/jsis.washington.edu\/ellisoncenter\/events\/?trumbaEmbed=view%3Devent%26eventid%3D122342313\">Bollywood and Bolsheviks:\u00a0Indo-Soviet Collaboration in Literature and Film, 1954-1991<\/a> will be on display in the Allen Library at UW through May 31, 2017.\u00a0<\/em><em>The exhibit is sponsored by the Ellison Center, South Asian Studies Center, the Center for Global Studies, the College of Arts &amp; Sciences, and the Simpson Center for the Humanities. To visit the official website, click <a href=\"http:\/\/bollywoodandbolsheviks.com\/\">here<\/a>.\u00a0<\/em><\/p>\n<p>While the Soviet Union&#8217;s hard power interactions with foreign states are well known, its soft power cultural exchanges have received far less attention. One such exchange, between the USSR and India, became a cultural highway that informed and educated Indian readers while delighting Soviet moviegoers suffering under the weighty monochromatism of socialist realism.<\/p>\n<p><span style=\"font-weight: 400\">From colorful Soviet children\u2019s books teaching youngsters the basics of science to the song and dance of Bollywood films, a <a href=\"https:\/\/jsis.washington.edu\/ellisoncenter\/events\/?trumbaEmbed=view%3Devent%26eventid%3D122342313\">new exhibit<\/a>\u00a0in UW\u2019s Allen Library seeks to explore and celebrate\u00a0this cultural exchange between the Soviet Union and India during the 20th century. <a href=\"http:\/\/southasia.washington.edu\/people\/students\/\">Jessica Bachman<\/a>, PhD student in Modern South Asian History, spent the summer of 2016 interviewing Indian film legends and translators and gathering artifacts for this interactive display. <\/span><\/p>\n<p><span style=\"font-weight: 400\">Following India\u2019s independence in 1947, <img loading=\"lazy\" decoding=\"async\" class=\" wp-image-11615 alignright\" src=\"https:\/\/jsis.washington.edu\/ellisoncenter\/wp-content\/uploads\/sites\/13\/2017\/04\/DSCF5010-300x200.jpg\" alt=\"\" width=\"344\" height=\"229\" srcset=\"https:\/\/jsis.washington.edu\/ellisoncenter\/wp-content\/uploads\/sites\/13\/2017\/04\/DSCF5010-300x200.jpg 300w, https:\/\/jsis.washington.edu\/ellisoncenter\/wp-content\/uploads\/sites\/13\/2017\/04\/DSCF5010-768x512.jpg 768w, https:\/\/jsis.washington.edu\/ellisoncenter\/wp-content\/uploads\/sites\/13\/2017\/04\/DSCF5010-1024x683.jpg 1024w, https:\/\/jsis.washington.edu\/ellisoncenter\/wp-content\/uploads\/sites\/13\/2017\/04\/DSCF5010-530x353.jpg 530w, https:\/\/jsis.washington.edu\/ellisoncenter\/wp-content\/uploads\/sites\/13\/2017\/04\/DSCF5010-800x534.jpg 800w, https:\/\/jsis.washington.edu\/ellisoncenter\/wp-content\/uploads\/sites\/13\/2017\/04\/DSCF5010-375x250.jpg 375w, https:\/\/jsis.washington.edu\/ellisoncenter\/wp-content\/uploads\/sites\/13\/2017\/04\/DSCF5010-750x500.jpg 750w, https:\/\/jsis.washington.edu\/ellisoncenter\/wp-content\/uploads\/sites\/13\/2017\/04\/DSCF5010-1140x760.jpg 1140w\" sizes=\"auto, (max-width: 344px) 100vw, 344px\" \/>the country embarked\u00a0on\u00a0an ambitious campaign to boost literacy, but a\u00a0paper shortage meant that books were hard to find and often prohibitively expensive for regular Indians. So the Soviet Union stepped in to provide reading material. <\/span><\/p>\n<p><span style=\"font-weight: 400\">\u201cWhen I was in India, a lot of people I met would talk about their childhood memories of reading Soviet literature,\u201d Bachman said. \u201cOne person I interviewed talked about how he would write letters to the Kremlin asking for books and then receive boxes of of them in the mail. There was a paper crisis in India at the time and books were very expensive, so it was a big deal for little kids to receive books and to have the ability to build libraries and collections. That\u2019s how the idea got started.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400\">Bachman spent the summer in India on a <a href=\"https:\/\/mellon.org\/grants\/\">Mellon Grant<\/a>, which allowed her to interview people who read Soviet books during their childhood and to explore the cultural relationship the two countries developed during that time. <\/span><\/p>\n<p><span style=\"font-weight: 400\">The flow of culture\u00a0wasn\u2019t a one-way street. India left its mark on the Soviet Union as well. Bachman\u2019s exhibit also focuses on the influence of Indian cinema, which became wildly popular in the Soviet Union beginning in the 1950s. <\/span><\/p>\n<p><span style=\"font-weight: 400\">\u201cSoviet cinema under Stalin was really dull and boring,\u201d Bachman said. \u201cThere was a deficit of film, and nobody wanted to watch the films\u00a0that were being produced. Nobody was really going to the movie theaters. When Khrushchev came to power, leaders wanted to boost the presence of cinema in the country. They didn\u2019t have enough filmmakers. They had some, but they were kind of old school. A lot of the very creative film directors were purged under Stalin, so they had to kind of rebuild the cinema industry. They began importing films. Importing films under Stalin was basically banned, but under Khrushchev they began importing more from the West. <\/span><\/p>\n<p><span style=\"font-weight: 400\">What\u2019s interesting about the Indo-Soviet exchange is that the Soviet Union\u2019s primary goal was to get its films into India. It wasn&#8217;t to bring films into the Soviet Union, but they had to do that as a way to get their films shown on Indian screens. Indian theaters didn\u2019t give Soviet films much time on their screens. They would maybe show them early in the morning when nobody was going to the theaters. Soviet films were often\u00a0war films that just weren\u2019t popular with Indian audiences. <\/span><\/p>\n<p><span style=\"font-weight: 400\">The Soviet Union decided to push these bilateral agreements to get their films shown. The Indians drove a hard bargain on these agreements because they were aware that their films were really popular in the Soviet Union, so they kind of got their way. The primary goal of the Soviet Union was to get screen time in India, so there would be reciprocal agreements in which the Soviet Union would have quotas and agree to important a certain amount of Indian films in exchange for Soviet films. <\/span><\/p>\n<p><span style=\"font-weight: 400\">In the Soviet Union, all the theaters were state owned, so it was easy to dictate screen time for Indian films, but the Indian state didn\u2019t own the movie theaters. What happened was the Soviet Union would get frustrated that its films weren\u2019t being shown, but <img loading=\"lazy\" decoding=\"async\" class=\" wp-image-11613 alignleft\" src=\"https:\/\/jsis.washington.edu\/ellisoncenter\/wp-content\/uploads\/sites\/13\/2017\/04\/DSCF5021-300x200.jpg\" alt=\"\" width=\"386\" height=\"257\" srcset=\"https:\/\/jsis.washington.edu\/ellisoncenter\/wp-content\/uploads\/sites\/13\/2017\/04\/DSCF5021-300x200.jpg 300w, https:\/\/jsis.washington.edu\/ellisoncenter\/wp-content\/uploads\/sites\/13\/2017\/04\/DSCF5021-768x512.jpg 768w, https:\/\/jsis.washington.edu\/ellisoncenter\/wp-content\/uploads\/sites\/13\/2017\/04\/DSCF5021-1024x683.jpg 1024w, https:\/\/jsis.washington.edu\/ellisoncenter\/wp-content\/uploads\/sites\/13\/2017\/04\/DSCF5021-530x353.jpg 530w, https:\/\/jsis.washington.edu\/ellisoncenter\/wp-content\/uploads\/sites\/13\/2017\/04\/DSCF5021-800x534.jpg 800w, https:\/\/jsis.washington.edu\/ellisoncenter\/wp-content\/uploads\/sites\/13\/2017\/04\/DSCF5021-375x250.jpg 375w, https:\/\/jsis.washington.edu\/ellisoncenter\/wp-content\/uploads\/sites\/13\/2017\/04\/DSCF5021-750x500.jpg 750w, https:\/\/jsis.washington.edu\/ellisoncenter\/wp-content\/uploads\/sites\/13\/2017\/04\/DSCF5021-1140x760.jpg 1140w\" sizes=\"auto, (max-width: 386px) 100vw, 386px\" \/>the Indian state didn\u2019t have control over its independent theaters or distributors.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400\">Bachman said Indian films found a receptive audience in the Soviet Union because they were a welcome\u00a0change from the sober, socialist-themed works promoted by the state. <\/span><\/p>\n<p><span style=\"font-weight: 400\">\u201cIndian film from the 1950s, the \u2018Golden 50s,\u2019 had a lot of song and dance sequences,\u201d she said. Some Soviet films had those, but in the Soviet Union they were all about the kolkhoz, or the glory of the great war, or the collective. Indian films of the same period were about individual emotions \u2014 an individual fighting his way through the world, or individual love, not collective love for the nation.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Soviet audiences really liked that individual aspect of the films and could relate to it. They hadn\u2019t seen anything like that before. The exoticism of these films was important as the Soviet Union came out of the Stalin era \u2014 the costumes, the melodrama, the fantasy sequences. Those types of scenes were kind of anathema to Socialist Realist style. Audiences loved that these films didn\u2019t always try to depict reality.<\/span><\/p>\n<p><span style=\"font-weight: 400\">A lot of people say the escapism was appealing, as a way to escape reality. Of course, Soviet film critics, academics, and filmmakers couldn\u2019t stand Bollywood film. They liked what is called &#8216;Art Cinema.&#8217; There was a tension over\u00a0what to import. The Communist Party members wanted to import appropriate, progressive cinema. There was a ton of progressive cinema by talented filmmakers in India, but that wasn\u2019t popular with large\u00a0audiences. Those films were always screened at Soviet film festivals, but they were rarely purchased for wider distribution.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400\">A large part of Bachman\u2019s research focuses on literary exchange. The Soviet Union found a new market in India as the country made its transition to independence. <\/span><\/p>\n<p><span style=\"font-weight: 400\">\u201cOne of the things I\u2019m trying to challenge is the notion that the Soviet Union was just trying to push propaganda on South Asia as some kind of Cold War push,\u201d Bachman said. \u201cThe first thing you can see in the exhibit are these books on math, science, and education books. After India gained independence, developing these fields was a priority, so there was a demand for these types of books. <\/span><\/p>\n<p><span style=\"font-weight: 400\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-11614 alignright\" src=\"https:\/\/jsis.washington.edu\/ellisoncenter\/wp-content\/uploads\/sites\/13\/2017\/04\/DSCF5014-300x200.jpg\" alt=\"\" width=\"348\" height=\"232\" srcset=\"https:\/\/jsis.washington.edu\/ellisoncenter\/wp-content\/uploads\/sites\/13\/2017\/04\/DSCF5014-300x200.jpg 300w, https:\/\/jsis.washington.edu\/ellisoncenter\/wp-content\/uploads\/sites\/13\/2017\/04\/DSCF5014-768x512.jpg 768w, https:\/\/jsis.washington.edu\/ellisoncenter\/wp-content\/uploads\/sites\/13\/2017\/04\/DSCF5014-1024x683.jpg 1024w, https:\/\/jsis.washington.edu\/ellisoncenter\/wp-content\/uploads\/sites\/13\/2017\/04\/DSCF5014-530x353.jpg 530w, https:\/\/jsis.washington.edu\/ellisoncenter\/wp-content\/uploads\/sites\/13\/2017\/04\/DSCF5014-800x534.jpg 800w, https:\/\/jsis.washington.edu\/ellisoncenter\/wp-content\/uploads\/sites\/13\/2017\/04\/DSCF5014-375x250.jpg 375w, https:\/\/jsis.washington.edu\/ellisoncenter\/wp-content\/uploads\/sites\/13\/2017\/04\/DSCF5014-750x500.jpg 750w, https:\/\/jsis.washington.edu\/ellisoncenter\/wp-content\/uploads\/sites\/13\/2017\/04\/DSCF5014-1140x760.jpg 1140w\" sizes=\"auto, (max-width: 348px) 100vw, 348px\" \/>There was a market that was basically untapped. So, yes, there were ideological reasons Khrushchev was pushing literature and translation programs, but that is not the focus of the exhibit. I want to show how these were received in India, not necessarily the goal behind the decision-making. <\/span><\/p>\n<p><span style=\"font-weight: 400\">One book is meant for really little kids, and it\u2019s early binary code. You might even say it\u2019s not for kids, it\u2019s for tots \u2014 for really little kids to learn binary code.<\/span><\/p>\n<p><span style=\"font-weight: 400\">In this part of the exhibit, I also talk about the wireless literary exchange \u2014 over radio as India was developing its transistor capacity and electrification was happening. The Soviet Union was able to broadcast translated radio plays to India, and vice-versa.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400\">The\u00a0books the Soviet Union sent to India haven\u2019t been forgotten. During the course of her research, Bachman found that many South Asians who grew up during that period have fond memories of reading Soviet books and have been seeking them out online. <\/span><\/p>\n<p><span style=\"font-weight: 400\">One feature of the exhibit is a display of books owned by <a href=\"https:\/\/sovietbooks.wordpress.com\/about\/\">Philip Dion<\/a>, a resident of Vancouver, British Columbia, who keeps a large collection of Soviet books that were translated into English. <\/span><\/p>\n<p><span style=\"font-weight: 400\">\u201cI learned about Philip when I was in India because Indian collectors who are becoming nostalgic for these books all mentioned him,\u201d Bachman said. \u201cAll of them read <a href=\"https:\/\/sovietbooks.wordpress.com\/about\/\">his blog<\/a>. It\u2019s unbelievably popular among Indians because he documents his collection. If you look on his comments page, it\u2019s almost all South Asians who use the blog as a way to connect and share memories about books from childhood.\u00a0<\/span><span style=\"line-height: 1.5\">That\u2019s how I found out about him. I drove up to Vancouver and brought back some of his books.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The Soviet Union had the offset printing press, which India didn\u2019t have at that point. Indian audiences loved that the images and the text were on one page of the books. Before offset printing, text would be one page and the image would be on the other. <\/span><\/p>\n<p><span style=\"font-weight: 400\">I want people to take away the technology exchange that made this possible, as well as the economics of book production, and the ways in which postcolonial state-building and the Soviet Union\u2019s ideological goals kind of coincided to create a market for these books.&#8221;<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bollywood and Bolsheviks:\u00a0Indo-Soviet Collaboration in Literature and Film, 1954-1991 will be on display in the Allen Library at UW through May 31, 2017.\u00a0The exhibit is sponsored by the Ellison Center, South Asian Studies Center, the Center for Global Studies, the College of Arts &amp; Sciences, and the Simpson Center for the Humanities. To visit the<\/p>\n<div><a class=\"more\" href=\"https:\/\/jsis.washington.edu\/ellisoncenter\/news\/bollywood-bolsheviks-exhibit-explores-indo-soviet-cultural-ties-legacy-film-literature-exchange\/\">Read more<\/a><\/div>\n","protected":false},"author":504,"featured_media":11625,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-11608","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>&#039;Bollywood and Bolsheviks&#039; Exhibit Explores Indo-Soviet Cultural Ties and the Legacy of Film and Literature Exchange - The Ellison Center<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jsis.washington.edu\/ellisoncenter\/news\/bollywood-bolsheviks-exhibit-explores-indo-soviet-cultural-ties-legacy-film-literature-exchange\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&#039;Bollywood and Bolsheviks&#039; Exhibit Explores Indo-Soviet Cultural Ties and the Legacy of Film and Literature Exchange - The Ellison Center\" \/>\n<meta property=\"og:description\" content=\"Bollywood and Bolsheviks:\u00a0Indo-Soviet Collaboration in Literature and Film, 1954-1991 will be on display in the Allen Library at UW through May 31, 2017.\u00a0The exhibit is sponsored by the Ellison Center, South Asian Studies Center, the Center for Global Studies, the College of Arts &amp; Sciences, and the Simpson Center for the Humanities. To visit the\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jsis.washington.edu\/ellisoncenter\/news\/bollywood-bolsheviks-exhibit-explores-indo-soviet-cultural-ties-legacy-film-literature-exchange\/\" \/>\n<meta property=\"og:site_name\" content=\"The Ellison Center\" \/>\n<meta property=\"article:published_time\" content=\"2017-04-11T21:41:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-04-17T18:25:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/jsis.washington.edu\/ellisoncenter\/wp-content\/uploads\/sites\/13\/2017\/04\/untitled-1-of-1-2-1024x683.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"chrisgc\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"chrisgc\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/jsis.washington.edu\/ellisoncenter\/news\/bollywood-bolsheviks-exhibit-explores-indo-soviet-cultural-ties-legacy-film-literature-exchange\/\",\"url\":\"https:\/\/jsis.washington.edu\/ellisoncenter\/news\/bollywood-bolsheviks-exhibit-explores-indo-soviet-cultural-ties-legacy-film-literature-exchange\/\",\"name\":\"'Bollywood and Bolsheviks' Exhibit Explores Indo-Soviet Cultural Ties and the Legacy of Film and Literature Exchange - The Ellison Center\",\"isPartOf\":{\"@id\":\"https:\/\/jsis.washington.edu\/ellisoncenter\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/jsis.washington.edu\/ellisoncenter\/news\/bollywood-bolsheviks-exhibit-explores-indo-soviet-cultural-ties-legacy-film-literature-exchange\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/jsis.washington.edu\/ellisoncenter\/news\/bollywood-bolsheviks-exhibit-explores-indo-soviet-cultural-ties-legacy-film-literature-exchange\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/jsis.washington.edu\/ellisoncenter\/wp-content\/uploads\/sites\/13\/2017\/04\/untitled-1-of-1-2-750x500.jpg\",\"datePublished\":\"2017-04-11T21:41:21+00:00\",\"dateModified\":\"2017-04-17T18:25:52+00:00\",\"author\":{\"@id\":\"https:\/\/jsis.washington.edu\/ellisoncenter\/#\/schema\/person\/92174147788223fae3fd7bab26bb2556\"},\"breadcrumb\":{\"@id\":\"https:\/\/jsis.washington.edu\/ellisoncenter\/news\/bollywood-bolsheviks-exhibit-explores-indo-soviet-cultural-ties-legacy-film-literature-exchange\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/jsis.washington.edu\/ellisoncenter\/news\/bollywood-bolsheviks-exhibit-explores-indo-soviet-cultural-ties-legacy-film-literature-exchange\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/jsis.washington.edu\/ellisoncenter\/news\/bollywood-bolsheviks-exhibit-explores-indo-soviet-cultural-ties-legacy-film-literature-exchange\/#primaryimage\",\"url\":\"https:\/\/jsis.washington.edu\/ellisoncenter\/wp-content\/uploads\/sites\/13\/2017\/04\/untitled-1-of-1-2-750x500.jpg\",\"contentUrl\":\"https:\/\/jsis.washington.edu\/ellisoncenter\/wp-content\/uploads\/sites\/13\/2017\/04\/untitled-1-of-1-2-750x500.jpg\",\"width\":4200,\"height\":2800,\"caption\":\"Jessica Bachman, PhD student in Modern South Asian History, stands near her \\\"Bollywood and Bolsheviks\\\" exhibit in UW's Allen Library.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/jsis.washington.edu\/ellisoncenter\/news\/bollywood-bolsheviks-exhibit-explores-indo-soviet-cultural-ties-legacy-film-literature-exchange\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/jsis.washington.edu\/ellisoncenter\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"&#8216;Bollywood and Bolsheviks&#8217; Exhibit Explores Indo-Soviet Cultural Ties and the Legacy of Film and Literature Exchange\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/jsis.washington.edu\/ellisoncenter\/#website\",\"url\":\"https:\/\/jsis.washington.edu\/ellisoncenter\/\",\"name\":\"The Ellison Center\",\"description\":\"Center in The Henry M. 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